If you haven’t heard, Google is further adjusting their algorithm to target sites that are “over-optimized.” Did you hear that, all you link-spamming spammers and article spinners?! Watch out for the Penguin update.
What does this mean exactly? If you want to read the news straight from Google, it’s on the Webmaster Central Blog. The goal is to sound natural (authentic) and not overly repetitive. So, if you are keyword stuffing in content, links, titles, etc. or using spammy link methods (otherwise known as webspam to Google) prepare to move down in the ranks.
This is just more validation for regular folks just trying to make a good website. In the past year Google has gotten really good at looking at your site and determining if you are authentic or not. Authority-style blogs are the way to go these days. That means lots of pages and posts related to your niche, with lots of valuable content that people like. If you are consistently writing about your topic of expertise, then you will most likely be naturally using great keywords for your niche. Apply some keyword strategies for titles, tags and a few natural links and you’ll be on your way to the top! I use a seo plugin to help me. You can check it out at www.blogseotool.com.
This year we will see Google continue to focus on quality content, user activity on a site and social proof in the determination of search engine results. This means factors like the time spent on your site, the number of pages viewed, return visitors, bounce rate, unique, quality content, and high-quality, not quantity, backlinks are very important factors to consider when trying to get (and keep) your site at the top of Google. The age of your site is also taken into consideration. Patience is a virtue. Understanding your site’s analytics will help you help Google rank your site at the top. Google wants to reward authentic sites, so use their data (Google Analytics) to determine where you can make adjustments.
If you are wondering how I learned all this stuff, Brian G. Johnson is my primary training source. I’m a member of his 300 Internet Marketers course and at the time of this writing he’s opening the doors for the next round of live training. I highly recommend it. His methods work.
So as a recap – just keep writing valuable, useful and targeted material for your blog. And stay away from those services that spin articles into gibberish and promise you thousands of links. It doesn’t work anymore.