Google Penalty for Over-optimized Sites

If you haven’t heard, Google is further adjusting their algorithm to target sites that are “over-optimized.”  Did you hear that, all you link-spamming spammers and article spinners?!  Watch out for the Penguin update.

What does this mean exactly?  If you want to read the news straight from Google, it’s on the Webmaster Central Blog. The goal is to sound natural (authentic) and not overly repetitive.  So, if you are keyword stuffing in content, links, titles, etc. or using spammy link methods (otherwise known as webspam to Google) prepare to move down in the ranks.

This is just more validation for regular folks just trying to make a good website.  In the past year Google has gotten really good at looking at your site and determining if you are authentic or not.  Authority-style blogs are the way to go these days.  That means lots of pages and posts related to your niche, with lots of valuable content that people like.  If you are consistently writing about your topic of expertise, then you will most likely be naturally using great keywords for your niche.  Apply some keyword strategies for titles, tags and a few natural links and you’ll be on your way to the top!  I use a seo plugin to help me.  You can check it out at

This year we will see Google continue to focus on quality content, user activity on a site and social proof in the determination of search engine results.  This means factors like the time spent on your site, the number of